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Why sponsor the World Peace Forum 2003?
We live in a world without peace.
And that reality, due to recent acts of terrorism
and the threat of further violence, is today upmost
in the minds of many Australians, including your
employees and customers.
Aligning your company with this
important event means aligning your company with
the values of peace, diversity and tolerance and
the resultant goodwill that will flow from employees
and customers.
The option of employee involvement
in the event will further heighten the goodwill
and enhance how employees feel about working for
your company.
From a marketing perspective you
will reach an audience of key influencers that are
normally very difficult to reach via traditional
media and advertising channels. The World Peace
Forum provides a meaningful way to reach this key
influencer audience and to support the values and
worldview that they support. You can't buy advertising
like this.
'Be the change you want to see'
will be the theme running throughout the Forum,
we hope you company will join us in being that change
by supporting and sponsoring the World Peace Forum
2003. Please read on.
What are the benefits of sponsorship?
All sponsors will be treated equally;
therefore there is no tiering of sponsorship positions
or benefits. All sponsors will be positioned as
follows:
World Peace Forum
2003 supported by XYZ sponsors
All sponsors will receive the
following benefits:
1. Logo on all print advertising
material i.e. Avant card, posters, flyers
Details regarding the advertising strategy and media
are contained in this document, in summary, print
material distribution will be throughout Sydney
and on all the major University campuses. 100,000+
Avant cards, 20,000+ posters and 10,000+ flyers
will be distributed.
2. Logo, sponsor message page
and link on the official Forum website
The official World Peace Forum 2003 site is a content
rich, professionally designed and architectured
site with ecommerce functionality for the purchase
of tickets and official Forum merchandise. As a
sponsor your logo will appear on the home page of
the site and on the Sponsors page with a link to
your own web site, a page will also be dedicated
within the Sponsor section to describe your company
and why you are involved with the World Peace Forum
2003.
3. Logo and press release in
the press-kits
Details regarding the PR strategy and plan are contained
in this document. A special press release will be
written for each sponsor talking about why you are
involved with the World Peace Forum 2003.
4. Logo and special sponsor
message in the Official Forum Program
An impressive, glossy cover 50+ page bound World
Peace Forum 2003 Official Program will be distributed
to all attendees, press, speakers, VIPs and exhibitors.
Sponsors will be recognised on the sponsor page
with their logo and with a page dedicated to each
sponsor to describe your company and why you are
involved with the World Peace Forum 2003.
5. Sponsor promotional material in Official ShowBag
Every attendee will receive one Official World Peace
Forum 2003 ShowBag upon entry in exchange for their
ticket. The ShowBag will be a high quality cotton
bag with the World Peace Forum 2003 logo. Sponsor
promotional material and/or samples can be contained
in the ShowBags.
6. Logo on tickets to the Forum
The Expertise Events ticketing system is being used
for the Forum. This means the printed ticket will
be A4 sized with plenty of space for sponsor logos.
7. Logo on Main Banner displayed
in foyer of Tumbalong Auditorium
The main Forum banner will be hung in the foyer
of Tumbalong Auditorium, at an 'entrance' position
to the Exhibition. Sponsor logos will appear on
the banner.
8. Sponsor logo projection
and acknowledgement on stage
A projection of the sponsor logos will be displayed
at the opening of the Forum and the MC (Geraldine
Doogue has been invited to MC the Forum) will thank
the sponsors for their support in his/her opening
and closing remarks.
9. Two complimentary VIP tickets
to Forum with the option to purchase an additional
15 tickets in the VIP seating area
A special VIP seating area will be in place front
and centre in the Auditorium.
10. YIDL classes for your employees
Yoga In Daily Life are renowned for their corporate
yoga classes, clients include Telstra, NRMA, and
Avis. You have a choice of:
a. The one month complimentary subscription which
provides a one-hour class, once a week for one corporate
office location for a one month period.
b. A complimentary corporate 'Team Building and
Stress Management' workshop on the premises of the
National Centre of YIDL in Annandale.
c. Five free yoga classes (to be used within a one-month
period) for 150 of you employees at a YIDL centre.
11. Use of YIDL yoga information/content
for sponsor intranet site
The Yoga In Daily Life web site www.yogaindailylife.org.au
and enewsletter are content rich with practical
information, tips and advice for stress relief and
improved nutritional health. This content can be
used on your intranet site and/or enewsletter for
your employees.
Note: Optional employee
involvement - can be customised to suit your goals.
For example, employees can get more involved by
raising funds for the Forum.
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